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Sponsored Fun or Selling Out? Comedy Duo On Road Trip for Plop, Plop, Fizz,...
Rhett and Link, comedic video amateurs, are mountaineering above the overhang of “The Great Cliff of New-Media Sponsored Advertising.” They’re harnessed to each other with a taut rope, knotted with...
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Online-Video Ad Spend: Optimistic But Still “Sculpting Fog”
Don’t get depressed about the economy folks. Even wrecklessly stupid brands are squeezing old-media spending in favor of paid search, targeted interactive advertising, and … yes… even online video....
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Readers Digest Saved Me from Video Drought
Readers Digest and I have had a long history together… We’ve spent many hours together (often on the loo, but that may be TMI). I used to explain that I subscribed to the mini magazine because I wanted...
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Why YouTube Beats Twitter and Facebook for Marketing
I’m so tired of the hype around Twitter and Facebook for marketing, and I recently wrote a satire of the whole social-media racket. Here’s why I like YouTube better for marketers and advertisers, and...
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Sponsored Videos: How to Sell Without Selling Out
The biggest mistake most online-video marketing programs make is they promote and don’t entertain. I’m not talking about forced pre-rolls here, but “branded entertainment” or “sponsored” online...
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Online-Video to Marketers: Lighten Up, Francis!
In one of the more memorable moments of the incredibly quotable Stripes, a new recruit warns his fellow troupe: “The name’s Francis Sawyer… but everybody calls me psycho… any of you call me Francis...
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AdAge Celebrates YouTube Sellouts
AdAge called out the biggest YouTube sellouts– those known for sponsored videos for top brands. Naturally my headline would have read “YouTube’s Most Prolific Sponsored Artists” had I been included in...
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